Farm-fresh dairy and breakfast tech start-up Happy Nature raises INR 6 CR funding

13^e June 2022, New Delhi: Happy Nature, a tech-based direct-to-home delivery startup in the fresh and healthy breakfast dairy category, recently closed a pre-Series A of Rs 6 CR. The brand is an idea of ​​four founders and alumni of IIT/XLRI/AIM: Vishal Rastogi, Vikas Singh, Sahil Chopra and Parth Birendra.

Amol Khanna representing Transaction Square and his team were the financial advisors, while J. Sagar Associates (JSA), including Lalit Kumar, Partner, Kumarmanglam Vijay, Partner and Head (Direct Tax), Amandeep Singh Virk, Senior Partner, Shiv Singhal and Pallavi Mall, Partners, were the legal counsel.

“We are at an ARR of 18cr in FY22 and have closed a pre-Series A of Rs 6 CR through a family office and angel investors. With a current customer base of over 40,000 with over 6,000 daily orders, we are looking to grow that customer base to over 1.5 lakh and daily orders to over 15,000, raising their ARR to 40 CR over the next 12 coming months,” said co-founder Vikas Singh.

“The funding will give us the much-needed boost to focus on both mass media and tactical digital campaigns by creating a differentiated brand identity through vibrant packaging, an interactive social media presence and a strong focus on customer delight,” said Co-founder Sahil Chopra.

Happy Nature was created with the vision of serving the purest dairy and breakfast products to discerning customers in a convenient and efficient way.

Recalling the early days, Co-founder Parth Birendra enthusiastic, “this was not a fancy tech start-up whose investors would just look at a pitch deck. This was a commodity business that required the hard yards to be in place and results to be presented before an investor even batted an eye”.

“We did everything by ourselves, from production, to marketing, to delivery and solving customer problems. This first-hand experience of doing everything from scratch has given us the confidence to take this brand to the next level,” said Co-founder Vishal Rastogi.

About the author of the article

Souman Munshi

Founding editor of IBG NEWS (15/March/2012- 09/August/2018). 2018 Udar Akash Rokeya Shakhawat Hossain Award Recipient. 2011 National Geographic & Canon Wild Clicks Jury and Public Poll Winner. Studied Post Graduate Advance Dip in Computer Sc., MBA IT, LIMS (USA & Australia), GxP (USA & UK), BA (Sociology) Dip in Journalism (Ireland), Diploma in Vedic Astrology, Numerology, Palmistry, Vastu Shastra & Feng Sui 25 years in digital and IT industry with global multinationals has worked and traveled in USA, UK, Europe, Singapore, Australia, Bangladesh and many other countries. Education and training advance R&D management and technology from India, USA, UK and Australia. More than 30 certifications from world leaders in R&D and education. Computer science teacher, IT and LIMS expert with a large following of fans in his community. Secretary General of West Bengal State Committee of All India Journalists Association

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